When people think of North Sumatra, they often picture the majestic Lake Toba. While this natural wonder is a must-see, the province has so much more to offer. Beyond the well-trodden paths lies a world waiting to be explored. This travel guide from Medan is your key to unlocking The Hidden Charms of North Sumatra, a journey that promises an authentic and unforgettable experience.
On Thursday, November 20, 2025, during a travel expo at the Santika Premiere Dyandra Hotel in Medan, the Head of the North Sumatra Tourism Office, Bapak Ria Novida Telaumbanua, S.E., M.M., highlighted the province’s potential for diverse tourism. “We want visitors to see the full picture of North Sumatra, not just its main attractions. By promoting our less-explored destinations, we are also supporting the local communities and preserving our unique culture,” he stated. He mentioned that a new digital campaign, “Experience North Sumatra,” will be launched on December 1, 2025, to help travelers discover The Hidden Charms of the region’s culinary and cultural sites.
One of these treasures is the lush jungle of Bukit Lawang, home to the Sumatran orangutan. Located a few hours’ drive from Medan, this area offers a chance to see these incredible creatures in their natural habitat. On Sunday, November 9, 2025, a team from the Langkat Resort Police (Polres Langkat) and the National Park Authority conducted a joint patrol to ensure the safety of both tourists and the orangutans. The police chief, Kompol S. Tambunan, S.H., S.I.K., M.H., stated, “We are committed to preventing illegal activities and ensuring that our natural treasures are protected for future generations. The safety of our eco-tourism sites is a top priority.” This commitment provides peace of mind for those seeking an authentic jungle adventure.
Another one of The Hidden Charms is the serene Samosir Island in the middle of Lake Toba. While the lake itself is famous, many people do not venture to explore the island’s traditional villages and stunning landscapes. A special cultural event held on Tuesday, October 28, 2025, showcased the unique Batak Toba culture, including traditional dances and music. Local vendors sold handcrafted souvenirs and local delicacies, providing a direct glimpse into the everyday life of the Batak people.
To truly discover The Hidden Charms of North Sumatra, one must also explore its unique culinary scene. Medan is a food lover’s paradise, offering a blend of Malay, Chinese, and Indian flavors. From Bihun Bebek (duck vermicelli) to Lontong Sayur Medan (vegetable curry rice cakes), the city’s street food tells a story of its multicultural heritage. By embracing these lesser-known experiences, travelers can gain a deeper appreciation for the province’s rich diversity and vibrant culture.